How to make great pet adoption videos (even when you think you can’t)

July 20, 2017

Video may have killed the radio star, but it can definitely save the shelter cat. In fact, video may be more effective than great photos and descriptions in helping pets find homes, particularly if they have perceived behavior problems. Unfortunately, many shelter staffers don’t think they have the skills and software to make good adoption […]

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What you may not know about the Million Cat Challenge initiatives

February 1, 2017

The Million Cat Challenge is based on five key initiatives that have been developed and implemented by animal shelters across North America. While the initiatives themselves have been widely adopted and proven successful, we’re glad they’re still the subject of many of your questions — we never get tired of looking for answers! 1. Do […]

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Dear Santa: Bring portals for shelter cats!

December 21, 2016

‘Tis the season for low cat inventory in most shelters. What could be more festive than taking this opportunity to upgrade your cat housing with portals? Putting portals into cat cages has been an important step in implementing capacity for care strategies in animal shelters. Somewhat magically, this doesn’t reduce the number of cats your […]

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There’s a new community cat resource in town!

September 26, 2016

Ever wish someone had written the book on community cat programs, TNR, and feral cat management? Best Friends just did, and the’ve made the whole 28-chapter book available for free download! The book includes: Basics Why Community Cat Programs? A Brief History of TNR Model Programs The Importance of Leadership Engaging Key Stakeholders Administration Staffing […]

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Facebook Live can triple your shelter’s social media engagement!

September 8, 2016

Most marketing experts will tell you that we are entering a new golden age: video. If their predictions are correct, in five years the majority of the content you see and share online will be video. What that means for you today: You can reach over three times the number of people on social media […]

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Would you like to keep 2,000 pets out of your shelter this year?

February 1, 2016

If your shelter, or a shelter you work with, still hasn’t signed up for the Million Cat Challenge, ask them if they’d like to find out how to keep 2,000 pets each year with their families and out of the shelter! Most pets at highest risk of entering shelters belong to people who would like […]

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